Business Tech

During my tenure on the Interwebs (since about 1991, before there was an Internet, per se) I've managed to piece together some decent software you can use to build and manage the digital aspects of your business.

At some point, I decided to start testing and reviewing apps, software, and SaaS systems that helped me manage and build my business. I took copious notes and built a list of the good stuff that worked for my clients and me.

After spending much money and time and testing fanatically, I found that many apps and training programs really didn't help, or were pretty weak with no practical application.

The process of building and promoting a truly successful website is essentially very simple, but not easy—it's a lot of work, no matter how you slice it. There are four key steps, one or all of which any  training system should cover:

  1. Do the market research—identify your community and key client(s)
  2. Build your site and structure according to the research in step 1
  3. Create great information/training and publish on a regular basis
  4. Optimize your site for social media and search engine traffic and promote your work

The following programs are proven to teach the key elements needed to build your online business systems. In many cases, they teach just one of the components and in others, they go through the whole process.

Market Research – What Do Customers and Clients Want?

A critical component of your online success is discovering your people. Are they searching for your service or product? Are there any other sites competing with you and offering a similar thing?

There are some great programs that will teach you how to research your topic and see who's looking for what you have to offer and how to see if your ideas are a good match for what people are needing or wanting. Right now I'm just linking to basic keyword research tools, but I DO plan to review some complete programs that teach you how to start at the beginning.

Market Samurai is a useful keyword research tool.  You really need to understand what you're trying to do with this tool before it's useful. If you want to check out the entire training series they have for learning how to use it, head over to the Market Samurai Dojo. They have an exhaustive set of materials here and you'll learn a lot about keyword research even if you don't have the application.

I'll eventually add some other training here, but for the moment, you can learn a heck of a lot by simply using the Google Keyword Tool [free].

Search Engine Optimization (SEO)

First, get all the free stuff (all from Google) and use it and you may never need to spend a dime on learning SEO. Here are the best free resources I know of so far. Let me know in the comments if you have others worthy of our time and effort!

Read Google's SEO basic introduction: Search Engine Optimization (SEO)

Read Google's Webmaster Guidelines

Read Google 101: How Google crawls, indexes and serves the web.

Register for Google's Webmaster Tools [Free] and follow the directions within.

Download and study Google's Search Engine Optimization Starter Guide [PDF download]

Beyond everything just mentioned (And it's a LOT! Don't underestimate it.) if you want to go even deeper into this arcane craft, read on . . .

For in-depth training in SEO, there is an excellent program by Aaron Wall over at seobook.com.

Pay Per Click (PPC) Adwords Knowledge

If you need to buy traffic or do some really smart market research (and if you're serious about your online business, you eventually will) then it's important to get even a basic handle on PPC concepts. Before spending a thin dime on anything though, just study with Google first. It's free and it's comprehensive. They have a complete AdWords Certification program available online, but you don't need to take the test. Just go here and start learning: AdWords Certification Program Learning Center. You can thank me later when you're an Adwords expert. 🙂

Email Management

When you're ready to start your newsletter and/or autoresponder system,  you have quite a few choices.

So far I have used Aweber extensively for managing email lists and I'm very happy with them. I've tried just about everything including MailChimp, iContact, Mad MiMi, Constant Contact, Campaign Monitor and even DaDaMail. For various reasons that I will gladly detail in a post if you are interested, I switched back to Aweber.

Aweber has a lot of free training and instruction and they are adding improvements on a regular basis. Most importantly, however, and most critically, they have 24-hour support by phone as well as email and chat. This is what really sets them apart from the competition and, if you are not tech-savvy, or don't want to spend lots of time trial-and-erroring everything, this is the top reason Aweber is for you.

You cannot build or run a successful online business without developing a great email list. And, if you're still sending email to your customers straight from your computer email program, you're flying totally blind, aside from the fact that you're probably violating the CAN-SPAM Act. Just saying. 🙂 Don't mess around. Do it right.

Get more information about Aweber here: Aweber Email List Management

They also have a great video series that walks you through the basic steps to grow your email list:

Learn how to grow your email list in less than 4 hours with step-by-step, expert guidance in six short and simple lessons.

Start the course now


Shopping Carts

I'm using a few different shopping cart solutions right now. The hard part about choosing a shopping cart is determining exactly what you don't need it to do.

sendowl-logo-largeMy current favorite service for selling your digital (and physical) product on your website is SendOwl. If you're selling downloadable products like ebooks, music, or online video training and you want to protect the links to the products after purchase, SendOwl is a great choice. They have a very clean interface, an easy setup process and a very simple and well-designed dashboard for monitoring sales and traffic. They also offer PDF stamping for securing downloadable ebooks and recurring subscriptions for things like monthly trainings or paid newsletters.

Sendowl's plans start at $9/month and are a flat fee, unlike most of the solutions today which charge a percentage of each of your sales.

DPD LogoAn excellent alternative to Sendowl for selling and delivering digital (and physical) products is GetDPD. Like SendOwl, they also offer PDF stamping, which allows you to embed your customer's information on every page of a PDF file. This is great if you're selling an ebook, or a report. They also have most of the other bells and whistles you'd expect and the interface, while not quite as nice and simple as Sendowl, is still very useable. Note that DPD is not really aimed at physical products, although you can create and sell physical items and physical shipping is accommodated.

GetDPD starts at $10/month and their rates are flat, like Sendowl's.

Shopify-bag-and-logotypeIf you need a full fledged catalog-type shopping management system, skip the previous platforms and consider something like Shopify. If you sell digital AND physical products, Shopify actually integrates with SendOwl and with both of these combined, you can create a very comprehensive sales system. It's a little more expensive (starts at $29/month + a credit card percentage fee as of the time of this writing) but has a more comprehensive set of options that will support both online and offline sellers.

Let me know if you'd like to learn more about choosing an ecommerce platform that matches your needs and I'd be happy to do a walkthrough of what I look for when choosing a platform that matches my requirements. There are a LOT of options these days and each one has drawbacks and positives.

Merchant Accounts

PayPal
I'll keep this short for the moment. I use a combination of PayPal and a standard merchant account to run my business. I find that PayPal is a critical payment option as many people prefer to pay that way. Additionally, the fees PayPal charges are reasonably competitive. It's free to sign up for PayPal and I recommend doing that now, whether or not you have an immediate need for it. At the very least, you can easily receive payments from those who might want to use PayPal to pay you.

PowerPay
Having a merchant account is what will allow you to accept credit cards online (or in person for that matter). You have to apply for most every merchant provider and, where some companies charge application fees (often $100 or so), PowerPay is free to apply. I'm currently using PowerPay and was using Landmark Merchants (who were just bought by Bluepay). I'm also looking at other options that might offer better percentages on the fees.

So far, PowerPay has been extremely responsive and I'm certainly very happy with them, so I'm not particularly motivated to find an alternative. As long as the service level stays up there and payments are processed as seamlessly and quickly as they currently are, I'll likely stick with them. Powerpay actually doesn't charge a signup fee and they state that they approve 99% of applications within 48 hours. When I applied, this was certainlythe case. I had an account activated and in use 2 days after I applied. You can apply for a merchant account through PowerPay or just check out the details and see if it fits your needs.

Alternatively, if you have a merchant account already and just need a gateway, Authorize.net is practically universal and using their gateway would ensure that you can inegrate with just about any service or software system out there. They also offer combined merchant accounts and gateways too, so it's a good option for either. Find out more and get a merchant account and/or gateway with Authorize.net here.

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