This has been going on since the beginning, and it’s the thing that makes me get all bent out of shape sometimes. Ofttimes. OK, most of the times. The promise of technology is the opportunity to leverage the good. This is its dark twin, the other edge of the blade—the leveraging of the bad.
I think one of the most infuriating things on the modern Internet is this increasing tendency to throw a pop-up in your face demanding I subscribe to a newsletter before I can get three words into reading an article, or viewing a video. I clicked a link because I was promised an answer to the curiosity-generating headline published on some media outlet. I’m already waiting for a crappy Internet connection (on mobile, for example) that’s in the way of reading the answer and the longer I have to wait, the more irritated I’m going to be if the article isn’t as good as the promise in the headline. (And frequently these days, it isn’t, but that’s a story for another day.) But then I finally arrive and the page finally loads and, as I read the first few words, I am suddenly assaulted by a pop-up that covers the screen and demands I join a […]