Time to Seriously Reconsider the Pop-Up Opt-In

Posted Leave a commentPosted in Editorial

I think one of the most infuriating things on the modern Internet is this increasing tendency to throw a pop-up in your face demanding I subscribe to a newsletter before I can get three words into reading an article, or viewing a video. I clicked a link because I was promised an answer to the curiosity-generating headline published on some media outlet. I’m already waiting for a crappy Internet connection (on mobile, for example) that’s in the way of reading the answer and the longer I have to wait, the more irritated I’m going to be if the article isn’t as good as the promise in the headline. (And frequently these days, it isn’t, but that’s a story for another day.) But then I finally arrive and the page finally loads and, as I read the first few words, I am suddenly assaulted by a pop-up that covers the screen and demands I join a […]